If you've opened up Instagram any time in the last month or so, you've probably seen that they've added a new feature called Reels -- which is a way of creating 15-second video clips with your choice of optional music playing in the background. Basically, it's a TikTok knockoff and we all know it :P
You can share Reels to your feed and/or your stories. Reels also have a dedicated section on the Explore page, which means that you can scroll through endless Reels much like TikTok's "for you" page.
I was never on TikTok, but I loved watching the TikToks that people sent me, so I was excited to try out Reels. I've made a few of them since they first came out, and I think I'll be making a lot more in the future. Cause here's the thing: not only are they fun, but Reels can help you grow your account like crazy!
Why Should You Make Reels for Your Bookstagram?
- My Reels get more overall likes than my regular Feed posts, and they keep getting likes for a longer period of time. A Reel I posted over two weeks ago still gets consistent likes and comments even today.
- Most of my Reels get more likes in a matter of days than anything I've ever posted on Instagram, largely from people who don't follow me already. This suggests that Instagram's algorithm is showing that Reel to a bunch of people (if you want concrete numbers, my most popular photo on Instagram to date has 567 likes. By contrast, my most popular Reel, which I posted four days ago, just broke 2,000 likes today).
- My most popular Reel currently has 42,500 views!
- My Reels have led to ... I wouldn't say a surge of new followers, but definitely more new followers than normal.
- Instagram says that you'll get a notification if your Reel gets "featured," which means they pick out some Reels that they show to a TON of people on the Explore page. I haven't gotten one of these notifications, which suggests that my Reels are popular just because the algorithm smiles on Reels in general.
What to Post on Instagram Reels for Your Bookstagram
- Book hauls
- Shelfies/bookshelf tours
- Book tags (where you take the audio from another tag Reel and display your own books as answers to the tag's prompts)
- Unboxings
- Book reviews
- Reading wrap-ups
- I choose a song that has a lyric I can use as a punchline
- I film a scenario related to books and reading that ends on that punchline
Best Practices for Making Reels
- A phone tripod will make your life way easier, especially if you're attempting a fancy transition or something.
- I strongly suggest posting your Reels to your Feed as well as just the explore page. This will make sure the maximum number of people see your post.
- If your account has a carefully curated theme (like mine does), you can still post Reels to your feed without ruining your aesthetic -- just add a cover photo that matches your theme! Be aware that the top and sides tend to get cropped a little, so make sure that any important visuals are dead center.
- Add a caption and hashtags like you would with a normal post. This will help engage people and might make sure even more people see it.
- If you're using background music, pick a song that is either popular or fits perfectly with your Reel (ideally both). If the song in question isn't popular and it doesn't relate to the actual video very well, it's probably a good idea to pick something different.
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